Name: E Commerce: Getting the Most Out of The Etsy Platform
Date: March 12, 2019 - March 19, 2019
With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy. Etsy is a tremendous tool for artisan, studio artists, designers, or craft suppliers to market and sell their work. This 2 day hands-on workshop will give you insights into how to create an online storefront that gets attention and sales. Students will receive homework and share their work during class What you will learn in this workshop: Understand the value of an online storefront How to get started setting up your online store Creating a lightbox to photograph your work How to write content to attract audiences Creating effective keywords to drive traffic This is a two part series, which offer valuable insights into making Etsy work for you and your business. Sign up for this workshop to start your online journey! Part 1 - Tuesday, March 12th 12:00-2:00 PM Part 2 - Tuesday, March 19th 12:00-2:00 PM INSTRUCTOR: Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has three thriving e-commerce shops on both Etsy and EBay representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms as well as adapted and grown with the progression of their technology.